The last 5 years have been a great time for ICT in the country. The landing of the several fiber optic cables in the country has undoubtedly improved communication as Internet access rates drastically reduced. A number of technology startups have sprung up, a couple have achieved commendable success while many have disappeared into oblivion. However, what you do not usually hear is the number of solopreneurs in Kenya who are using the Internet to make money.
Is it Possible to Earn Money Online in Kenya?
Absolutely yes! The Internet has made it easier for anyone from any country to make money. There are many opportunities that anyone who knows the basics of operating a computer and has Internet access can do to make money. Some people are living the Internet lifestyle right here in Kenya.
The majority of them are in colleges and universities and those who have recently graduated and have quickly accepted the grim reality that jobs are scarce in the country. For example, you are probably aware of some college friends who write articles or essays for money. Other tech-savvy students code or design websites for clients from all over the world.
Making money on the Internet is a reality. Yes, there are online money making scams but there are also legitimate ways that you can make money. Before you start searching for opportunities to make money online, you need to decide whether the job is for you. First, let us debunk some myths.
Well, the answer to this question is subjective. An internet business can run by itself but you will initially need to put work and hours to make it work.
For example, you will probably have to invest in creating a website, doing market research, creating your product and driving traffic to your website. When you start making sales, you can then say it is easy to make money online.
2. Making money online is easy
This is one myth that most newbie online entrepreneur wannabes make when they are starting out. They try many ways to make money online and after couple of months or years, they come to the conclusion that is impossible to make money and that every make money online opportunity is a scam.
The sad truth is you may never make money online, EVER. Along the way, your energy will fizzle out and you will get back to your 9 to 5. Making money online is only easy if you KNOW your market. It is not about what you have to offer, but what your market is looking to buy.
3. Making money online requires no investment
This is another myth you must get out of your head if you want to make money online in Kenya. Most of the time, you will need to invest some money. In most cases, you may need to buy domain names, get a website, pay for traffic or search engine optimization, get people to write articles for you , etc.
Even if you do not invest any money, you will need to invest time to grow your business. The bitter truth is this; 90 percent of people who start online businesses fail. And it is very easy to be among the 90 percent.
Ways to Make Money Online
To make money online in Kenya, you will at least need to have a PC with an Internet connection. With these, you then have to decide how you want to make money. Below are some of the ways through which you can make money on the Internet.
This is perhaps the most popular way that Kenyans have resorted o make money online. It comes as no surprise that many college and university graduates are writing articles to earn a living.
To be successful as an online writer, you must have good grammar skills as most of the clients you will be working for will be from the US, UK and Australia.
The pay rate for writing assignments usually varies with the type of writing. You can be paid from $1 for simple articles of about 500 words to about $20 per page for essays and academic articles.
Creative & Tech Works
If you have graphic design, web design or coding skills, there are thousands of jobs that you can apply for online. The pay rate for creative work is usually higher than that for writing.
Jobs in this category include web design logo design, freehand illustration, animation, sound effects, video editing, among others. The pay rate will vary from client to client and will also depend on the scope of the project. One of the top places to get creative freelance gigs is WitMat.
Yes, you can make money by displaying advertisements from Advertising networks such as Google or for charge for advertisement space on your website. Google Adsense will pay you for every unique click that ads on your website generate. Most Kenyans who are blogging rely solely on Adsense to make money.
Truth be told, Adsense will not give you sufficient income unless you have compelling content and a lot of traffic to your website. A different approach will be to charge people to place adverts on your website. You can set the rates for advertisement placement. Still, the amount of traffic that your website receives should guide you on how much you can charge. Websites like KenyaBuzz.com charge as much as 30,000 for ads on the site.
Affiliate marketing is simply involves directing customers to buy a particular product or service online and in turn being compensated when the customer makes a purchase. In simple terms, you are an online salesperson who is paid on commission. You recommend clients to purchase a product and you are paid a certain percentage or commission for every sale made.
To begin affiliate marketing, you have to find an affiliate offer. Many companies have in-house affiliate programs and in most case, signing up for the programs is usually free. One of the top affiliate companies where you can get affiliate offers is PointClickTrack.
Virtual assistance includes works like secretarial duties, meeting planning and customer care, all of which are done online. A virtual assistant may be required to follow up on clients with emails or phone calls and do other specific duties that can be done over the internet.
Virtual assistants are usually paid per hour although some clients prefer having their VAs on a payroll. Two of the best websites where you can get virtual assistance opportunities are Freelancer and Elance.
Sell Products or Services
If you are skilled in a particular craft, you can turn your hobby into a money making venture. Perhaps you are good at drawing portraits, cooking food or making soap, you can use the Internet to make a living online. The internet provides you with an easy way to market your products or services and profit from them.
For example, if you sell crafts, you can list your products for free at Etsy and make money when someone buys them. If you are a skilled CPA professional, you can help people do their taxes. You just have to make your presence felt online by first getting a website. You can get a professional website for as cheap as Ksh. 10,000 from Crystalint Media. The above are some of the opportunities that you can take to make money online in Kenya.
If you are thinking of ditching your 9 to 5 or have already received the pink slip, you can use the Internet to sustain yourself. Are you earning money online in Kenya?
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